This could have been titled; No officer, I didn’t do it!
Let me explain.
A lot of the material I work on is not for public consumption. Its often held for a later broadcast date, part of a timed campaign or simply not for the public to view. Many times the last I see of a project is transferring the files and handing the producer a hard drive. They jump on a plane and that’s it. I might never see a finished product. This story had a later broadcast date attached to it so I couldn’t show any pictures until now.
The concept was for the South Dakota Lottery and headed up by Lawrence and Schiller. They were holding a holiday party and using scratch off tickets. The “glitter” would snow down on a miniature winter village and the characters in the village would applaud the snow. They would also complain when it would stop. It would stop because the real person was out of lotto tickets. Pretty fun concept.
We took a normal living room, turned day into night with lighting effects and blacking out windows. Add some actors in Christmas Sweaters and we have a party. I remember people having drinks…. It was 10AM so it may have been apple juice. Hard to be sure that far down the calendar.
We set up the Christmas village and then shot the party scenes. Then came the glitter bomb. We had to clear the room and drop plastic tarps to catch all the glitter. With the tarps in place it looked like a future crime scene. And I wasn’t the only one who brought it up.
To get the perfect shots we needed to make a bigger mess, so we put the house back together and went to a studio. Can you imagine giving your house out to a commercial shoot only to come back to 80 lbs of glitter on the floor? Not an option! So, in the studio we rebuilt the tiny village and went to work dropping glitter. When zoomed in tight on the figures the glitter looked very much like snow. Effect achieved. The finished spot was pretty comical with cheers and boos accompanying the falling scratch offs. And no, I was not part of a murder cover up or even so much as a misplaced Christmas present. No wax figurines were harmed in the making of this commercial. However, the glitter fairy got a work out. Thank goodness for tarps.